The Coaching Resource for Girls' Football
Built for Her
Game
For the Love of Her Game
A research-backed coaching resource series for every grassroots coach responsible for girls' and women's football. Because girls deserve coaches who actually understand them.
The Problem
Girls Are Leaving.
This Is Why.
Different Minds
Girls process feedback, social dynamics, and pressure differently to boys. A coaching style built for boys will miss her entirely.
Different Bodies
Puberty, ACL risk, hormonal cycles — girls' physical development follows a completely different timeline. Coaches need to know this.
Different Motivations
Girls stay in sport for connection, identity, and belonging. Coaching that ignores this loses them — quietly, and for good.
A System That Hasn't Caught Up
FA coaching education is improving — but the gap between what it covers and what girls need is still wide. Her Game Guide fills it.
Girls are not leaving because they stop loving the game. They are leaving because something in their experience of it stops working for them.Her Game Guide — Core Purpose
Series One — The Pathway
Eight Books. One Complete Journey.
From the very first session to coaching a senior women's team — every stage of the FA Future Fit pathway, written specifically for the female game.
Every coach begins here. Not tactics or drills — foundations. The world of girls' football, why it's different, and what the girls in your care actually need from you.
Where it all begins for the girls themselves. The FA Future Fit 3v3 format at under-7 — what makes it magical or damaging for a girl's long-term relationship with the game.
The 5v5 format at under-9 — rapid technical growth and the first real emergence of self-awareness in sport. Building confidence alongside skill.
7v7 brings tactical complexity, positional identity, and the first signs of puberty approaching. Developing players whilst protecting the confidence that keeps girls in football.
The most critical stage. Puberty arrives with full force. The dropout risk peaks here. The most detailed, most research-grounded book in the series.
11v11 arrives at the hardest years of adolescence — bigger pitch, more complexity, and competing priorities pulling girls away from the game.
Adult women bring their full lives to the pitch. Not girls' football grown up — a distinct environment with its own dynamics and extraordinary potential.
The definitive guide to coaching girl goalkeepers — every aspect from first touch to senior football, through the lens of female development.
What Makes Her Game Guide Different
Not a Course. Not a Rulebook. A Companion.
Research-Backed
Every claim grounded in the real science of girls' physical, psychological, and social development. Not opinion. Evidence.
Pathway-Aligned
Built alongside the FA Future Fit pathway — every book sits where your coaching journey sits, from 3v3 to senior football.
Written for Real Coaches
No jargon. No lectures. Plain English that respects your time — and gets you to the pitch with what you need.
Female-Specific
Not boys' coaching with a different cover. Built from the ground up for the specific realities of girls' and women's football.
Practical Every Session
Session plans, drill banks, toolkit resources, and templates in every book. Tools you can use on Tuesday evening.
Warm, Not Preachy
Her Game Guide never talks down to coaches. It meets you where you are — without making you feel like you were doing it wrong.
Inside Every Book
Everything You Need. Nothing You Don't.
Every Her Game Guide book follows the same structure — once you've used one, you know how to use them all.
11 Chapters
Covering every dimension of coaching that age group — physical, psychological, tactical, social, and safeguarding.
4 Session Plans
Complete, ready-to-run training sessions designed around the development stage — not lifted from boys' football.
Full Drill Bank
Drills and practices aligned with what girls at that stage actually need — technically, physically, and emotionally.
4 Toolkit Resources
Printable, practical tools — player reviews, communication guides, session planners — built for grassroots reality.
Full Glossary
Every technical and developmental term explained — use the language confidently with parents, clubs, and the FA.
References & Research
Every book cites the research behind it — so you know this isn't guesswork, and can go deeper if you want to.
Meet Ewie
Your AI Coaching
Companion
Ewie is the Her Game Guide AI coaching assistant — always available, always calm, always focused on the girls in your care. She knows the full series, and talks like a teammate, not a textbook.
Meet EwieReady to Be the Coach She Needs?
Start with the book that matches where you are in your coaching journey. Every book stands alone — and every one is a step towards keeping more girls in football.